Thursday, September 29, 2011
ReputationArmor.com Recent News
Reputation Armor recently announced the purchase of a large scale blog network. Blog networks consist of dozens or even thousands of subject specific blogs, usually utilized for online marketing and search engine marketing efforts. The blog network acquired by ReputationArmor.com consists of over 4,000 unique, aged blogs most within their own niche. The important role that blogs and bloggers play in the reputation management industry is only surpassed by the significance of link building and traditional SEO as a whole.
By utilizing the newly acquired network, Reputation Armor will be able to deliver more aggressive and targeted advertorial campaigns; an advertorial is an advertisement in the form of an editorial, the term “advertorial" is a portmanteau of "advertisement" and "editorial”.
The purchase marks an important milestone for ReputationArmor.com, which is about to celebrate their 5th official year in the industry. The network purchase will help the company save money in the long-run and deliver faster results to their clients in need of a web makeover.
The company made public recently that they are undergoing several changes internally that will carry them in to the New Year. Some of the changes include a new acquisition department whose role is to seek out social networks, social media start-ups, web properties, and web assets to increase the company’s holdings and web leverage. Further, the company is now expanding in to global markets to increase their market share within the reputation management industry. Previously Reputation Armor only serviced US & Canadian clients. This change will diversify their clientele and broaden their geographic reach.
Online reputation management provided by ReputationArmor.com is a service that is carefully formulated to help businesses and individuals obtain control over how search engines and social media sites display information about them. In most cases reputation management is used by businesses that are besieged by baseless online reviews, complaints, and rants. The purpose of Reputation Armor’s newly acquired blog network is to help saturate Google and other search engines with positive content to counter the negative reviews and unfounded mentions of their client’s brands.
About Reputation Armor, ReputationArmor.com’s mission is to give control back to internet users and businesses that have been victimized by false, misleading, and unflattering online reviews images, videos, and complaints. Reputation Armor was conceived in 2006 and is one of the pioneers of the reputation management industry. The company is known for its aggressive tactics and unconventional PR and Media stunts to help their clients shift web perception in their favor.
Remove Review – Remove Online Reviews
Remove Reviews From Internet
When you or your company find damaging online reviews and complaints, it is time for content, promotion, and more promotion of content. Online reviews or rants that negatively target your businesses reputation usually find a home on the first page of Google search results. This means when internet users do a search on Google using your name or business as a keyword, the offending links will appear on page one and in most cases above the fold; above the fold refers to a link being in the top portion of the page, thus being a lot more noticeable and easier to find.
Dealing with negative online reviews is not an easy task. There are a few options that may help lesson the damage from online reviews, the only option that has been effective in recent years is to use online reputation management to bury or displace the bad reviews. Reputation Management is the quickest and most viable remedy to ridding search results of bad reviews. Depending where bad reviews reside, there may be other options other than burring the negative link that shows up on Google. For example if you have negative reviews on your Google places (formerly Google Maps) page you will not be able to bury the link like you would other sites. With Google places you have the option of seeding the Google account with more reviews from others to bury the bad ones within Google places, and raise your star rating at the same time. This method works sometimes at least until Google catches on to the manipulation.
To remove online reviews from websites completely is almost impossible. In some cases our service can help mediate/negotiate removal of negative links. In MOST cases we have to manipulate search results as a whole and make it so when someone searches your company name or name, they do not see the links pointing to the bad reviews.
Reputation management like this takes time. Most reputation campaigns can take 8 weeks or more to really make a difference, Fast reputation management is short lived and will not last, if you spam search engines with thousands of pages of weak content then you are only buying temporary results. Reputation Armor offers a permanent solution that will last.
Wednesday, July 13, 2011
The Reputation Management industry is a very young industry
The Reputation Management industry is a very young industry and is still working on becoming an everyday popular topic in the business community.
With so many new services popping up online offering online reputation management it is becoming harder and harder to make an educated choice on which company can actually help you. Other factors are making it hard to make a choice also. One factor is that Reputation Management firms that have been online for more than a few months always have a lot of negative mentions online about them!
It is a very common practice in the reputation management industry for some not so honorable firms to post complaints about their competitors all over a variety of complaint websites in an effort to win more business and weaken a competitor’s online reputation. Most complaints against reputation management firms are simply made up and you can even see that some companies have the exact same complaint, word for word written against them. The older a reputation management firm is and the more popular it is, the harder it gets attacked by competitors.
When choosing a reputation management firm it is important to question the company about what tactics they use. You will most likely hear the same old pitch “We bury negative link with good links”…. In reality Reputation Management is not about a quick fix of hiding some bad links by burying them (not that this is not a good thing), it is also about control. A true reputation management firm will not stop at a quick content creation campaign to bury bad links.
Reputation Armor Defamation Defense

Spoken or written words (commentary) on a living person that affects his or her reputation. It can be in regard to business or have personal implications. If a blog, website, or forum publishes something harmful about you that damages your reputation, defamation has occurred. Both libel and slander are forms of defamation of character.
In most states you have to actually suffer a financial loss in order to have cause for legal action.
Slander:
Slander is when someone says something negative about you, with spoken words. Internet libel is frequently confused with internet slander, but slander primarily means the spoken word. If I say something negative about you to all of my friends that hurts your business and is 100% not true, this is slander.
Libel
Libel is the written word, as well as the recorded word. As a rule this includes radio and television broadcasts. If a reporter says something about you that is false, it is classified as libel. This also generally includes written reviews on blogs and forums, as well as review websites like RipOffReport.com, ComplaintsBoard.com and several others.
Can you Sue for Internet Slander / Libel?
Someone has posted lies and harmful articles about you online and you want to know if you can make them pay for damages. The answer is maybe (But Not Likely). Many product review websites, like RipoffReport.com, My3Cents, Yelp, Complaints Board, and the rest are all protected by a law called The Communications Decency Act ( or “CDA,” : 47 USC 230), which completely protects website owners from being held libel for content created by their website users.
Could you possible sue the actual person that generated the content? Perhaps, if you knew who they were and could prove they did it without a doubt. The problem is that website owners don’t (By Law) have to divulge this information to you, nor do they have any responsibility to log any user info like IP addresses and email addresses. Identifying who to sue can be an issue when it comes to most the review sites.
Does a person have a right to speak their opinion?
Completely, it’s a privileged right that we all have, and it is a constitutional right. However, an opinion must remain an opinion and be stated as such. It should never include detailed facts that can later be proven fictitious.
Can a person defend defamation in court?
If you sue someone for defamation (libel or slander) and they demonstrate in court that what they said or wrote is true, you’re going to lose your case. Just because something is embarrassing or upsetting isn’t enough. If it’s true, you shouldn’t sue. You’ll only lose time and money and then in the end, your case.
Can I remove internet slander / libel from offending websites?
Almost certainly not, except if you can prove that the website owner wrote it and that it was 100% untrue. If it was user generated content (Written By A Site User or Member) they do not have to remove the content, nor reveal to you who wrote that content. It’s all sheltered by the CDA (Communications Decency Act). Rip off report and its clones have more or less all declared that they will NEVER remove user generated content.
They are 100% protected by the CDA and the user generated content is the foundation for their hideous, little business model. The online complaints on their website are what drives more traffic to their website and makes them revenue in one way or another.
They are never going to remove those reviews. But we can help. If you or your company are suffering from internet slander or online libel, please contact Reputation Armor at 888-358-2766 and let us explain how we can remove negative information from the first few page of the search engine results.
Remove Online Defamation
What is Defamation?
Defamation of any kind is, by definition, damaging to an individual, company, or organization’s reputation. Defamation can be extremely injurious to an individual or the trust and sales of a business, not to mention the general public perception of an organization or entity. It is universally known now that various companies will Google an individual in order to find more about them before hiring them. In the same way, would be customers will often Google (Search) a company seeking information and reviews before paying for products or services. Companies and organizations depend upon the Internet for a immeasurable number of reasons, not the least of which includes passing information onto potential clients. Even outside business reasons, individuals hardly ever like to see themselves or their projects being defamed. They want to go right the wrong, correct the errors, and tell the truth where there is a lie. It is a comprehensible feeling, but not always the best available option.
How do I solve it?
It is more often than not best to seek out a peaceful and trouble-free way to resolve the quarrel. If at all possible, emailing the poster privately and humbly suggesting their information is mistaken is a good way to go about things. However, some individuals will not take kindly to this and will resort to even worse tactics y publicizing your concern and adding to the issue. I know responding to the lies seems like a good idea, but it rarely is. It does little to nothing to clear your name and usually Google and other search engines take more recurrent commenting to mean the site should be ranked higher in their search results. This is contradictory of the intended effect. Often, it is okay to just leave well enough alone. If the offending comments do not appear in your search results and can only be found by those who are specifically looking for them, it might be best.
If the offending comment ranks highly in your search results, predominantly on the first page, it could be quite damaging. It is not often that these offending comments can be removed through legal means. First of all, lawsuits are exceedingly expensive and are in most cases are not effective when it comes to online defamation. This is because of a law, which is still highly controversial, known as the Communications Decency Act of 1996 (CDA). Specifically, Section 230 of that Act, which relates to legal liability for third party providers of information. What this means is that if Person A posts defamatory materiel on Person B’s website, which concerns Person C–Person C cannot then sue Person B for publishing the material, unless Person B is actively involved in editing or publishing the material. Person B, in this case, is a “third party provider”, and is not legally liable for defamatory content that is posted on their website. In any case where the website is simply allowing “users” to make defamatory comments, rather than making them personally, they are not liable.