Source: http://www.prweb.com/releases/2011/9/prweb8833452.htm
Reputation Armor recently announced the purchase of a large scale blog network. Blog networks consist of dozens or even thousands of subject specific blogs, usually utilized for online marketing and search engine marketing efforts. The blog network acquired by ReputationArmor.com consists of over 4,000 unique, aged blogs most within their own niche. The important role that blogs and bloggers play in the reputation management industry is only surpassed by the significance of link building and traditional SEO as a whole.
By utilizing the newly acquired network, Reputation Armor will be able to deliver more aggressive and targeted advertorial campaigns; an advertorial is an advertisement in the form of an editorial, the term “advertorial" is a portmanteau of "advertisement" and "editorial”.
The purchase marks an important milestone for ReputationArmor.com, which is about to celebrate their 5th official year in the industry. The network purchase will help the company save money in the long-run and deliver faster results to their clients in need of a web makeover.
The company made public recently that they are undergoing several changes internally that will carry them in to the New Year. Some of the changes include a new acquisition department whose role is to seek out social networks, social media start-ups, web properties, and web assets to increase the company’s holdings and web leverage. Further, the company is now expanding in to global markets to increase their market share within the reputation management industry. Previously Reputation Armor only serviced US & Canadian clients. This change will diversify their clientele and broaden their geographic reach.
Online reputation management provided by ReputationArmor.com is a service that is carefully formulated to help businesses and individuals obtain control over how search engines and social media sites display information about them. In most cases reputation management is used by businesses that are besieged by baseless online reviews, complaints, and rants. The purpose of Reputation Armor’s newly acquired blog network is to help saturate Google and other search engines with positive content to counter the negative reviews and unfounded mentions of their client’s brands.
About Reputation Armor, ReputationArmor.com’s mission is to give control back to internet users and businesses that have been victimized by false, misleading, and unflattering online reviews images, videos, and complaints. Reputation Armor was conceived in 2006 and is one of the pioneers of the reputation management industry. The company is known for its aggressive tactics and unconventional PR and Media stunts to help their clients shift web perception in their favor.
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