The Reputation Management industry is a very young industry

It seems like only yesterday there were only a small handful of online reputation management companies online, now there are over 60 different “companies” offering online reputation management. In the beginning there were only companies like Reputation Defender & Reputation Armor that offered the full service of manipulating what the internet and search engines showed about you online. It seems like every week a new reputation management service pops up online in an effort to get a piece of this young multi-million dollar a year industry.

The Reputation Management industry is a very young industry and is still working on becoming an everyday popular topic in the business community.



With so many new services popping up online offering online reputation management it is becoming harder and harder to make an educated choice on which company can actually help you. Other factors are making it hard to make a choice also. One factor is that Reputation Management firms that have been online for more than a few months always have a lot of negative mentions online about them!



It is a very common practice in the reputation management industry for some not so honorable firms to post complaints about their competitors all over a variety of complaint websites in an effort to win more business and weaken a competitor’s online reputation. Most complaints against reputation management firms are simply made up and you can even see that some companies have the exact same complaint, word for word written against them. The older a reputation management firm is and the more popular it is, the harder it gets attacked by competitors.



When choosing a reputation management firm it is important to question the company about what tactics they use. You will most likely hear the same old pitch “We bury negative link with good links”…. In reality Reputation Management is not about a quick fix of hiding some bad links by burying them (not that this is not a good thing), it is also about control. A true reputation management firm will not stop at a quick content creation campaign to bury bad links.