Reputation Management firms, including our firm Reputation Armor, always advertise our use the term “Remove”.

Reputation Management firms, including our firm Reputation Armor, always advertise our use the term “Remove”. For example you will see ads online and text on reputation management websites that say “Remove Rip Off Reports” or “Remove Online Complaints”. The term “Remove” usually refers to the process of “Removing” online complaints and negative links from the top of search engine results.


In most cases it is impossible or highly unlikely that a reputation management firm can make or force a blogger or website owner to actually delete or permanently remove your online complaints from the internet. There are some cases where we have had information deleted and most of those cases were violating copyrighted material.



Why the reputation industry uses the word or term “Remove” so much is because that is what people use when searching for a service like ours. When someone finds a website that has something bad about them on it, their first instinct is I WANT THIS REMOVED, so they jump on Google and search “how to remove XYZ” or “Remove XYZ”.



Even an attorney can not force most websites to remove (DELETE) negative information. Sure, and attorney may tell you that they will work on the case for you and give you false hopes, but the fact remains that most websites are protected by certain laws like the CDA, Freedom of Speech, International Loop-Holes, and others.



It is very rare to force a website to delete something or scare them into doing so. In some cases even asking for it to be removed will cause them to talk about the situation online even more, thus adding fuel to the fire that you are trying to put out.



If you can hire a Reputation Management firm to help you bury or hide the negative links on search engines, the complaint links are as good as gone. The safest place for a complaint link is past pages 3 on search engine results. Statistically only a small fraction of internet users go past page 1 and 2 on search engines. If you can push negative links back to page 3 or deeper and have informative information on the first to pages of Google about you or your firm then you have accomplished your goal.